“Don’t Be An Asterisk” anti-steroid campaign was established to teach people about administration of steroids, about dangerous aspects connected with performance-enhancing drugs within and outsides sports in order to promote ceasing applying these medicines.
But ”Don’t Be An Asterisk” was neglected during certain time. The United States Olympic Committee (USOC) and Ad Council make the decision to reinvigorate activities of this campaign. It was made a decision to create a new gateway page for the website and to change the name from the “Don’t Be an Asterisk” to the “Play Asterisk Free”.
The new website for “Play Asterisk Free” has links and leads to the original “Don’t Be Asterisk” which has been unmodified for more than 2 years. This site promotes the visitors to enter another new page that is on Facebook. Thus, they may play asterisk free there. The same page will be established on Twitter with the same name “Play Asterisk Free”. Thus, the popular social media will promote spreading the messages of the campaign.
The initial website DontBeAnAsterisk.com has an interactive soccer game. Players are encouraged to score goals avoiding the asterisks. The asterisks represent anabolic steroids. If the interactive soccer players don’t avoid the asterisks, their bodies become much more muscular.
Although the game has been created to teach children that steroids are unsafe, the results are opposite. Children find it funny to fail avoiding asterisks and to observe how muscles of the interactive players become significantly increased. Although the game is still available on the website, it is unlikely that it will be able to convince kids that steroids must not be applied.
The chief purpose of this campaign is to convince children that a user of steroids is not a trustful person; he\she is “fake”, a “joke” and a “poser”.
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